UX for Lean Startups by Laura Klein

Author:Laura Klein
Language: eng
Format: epub, pdf
Tags: BUSINESS & ECONOMICS / Development / Business Development
ISBN: 9781449335021
Publisher: O'Reilly Media
Published: 2013-05-01T16:00:00+00:00

How often does it affect them?

Which key metric is it potentially damaging?

If it’s affecting important users a decent percentage of the time and negatively affecting a key metric, it’s certainly worth fixing. If it’s two of the three, it’s still probably worth fixing. The point is, not all bugs need to be fixed, but too many serious bugs can create an extremely negative experience for your users.

The next step is to find the key problem it’s causing for users. Just “not behaving as expected” isn’t necessarily the issue. It’s got to be getting in the way of people using your product successfully.

The best way to really understand a problem is, of course, to see it in action. Get some real users to show you the problem themselves on their own computers or devices. Understand what the bug is, when people are encountering it, and what it’s preventing them from doing.

Now—and this is the tricky design part—you need to solve the actual problem that the bug is causing. This is where you have to brainstorm some different solutions. The one you select should satisfy two important rules:

It should solve the problem that users are having.

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